16 Reasons To Go Mobile in 2016

As if you didn't already know this.

  1. A staggering 1.4 billion smartphones were sold in 2015 (App Annie).
  2. More than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights).
  3. Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this media time (Social Media Today).
  4. The mobile ecosystem provided almost 17 million jobs in 2015 (GSMA).
  5. The mobile industry generates $3.1 trillion in annual revenue — a whopping 4.2 percent of global GDP (App Annie). This figure will likely balloon to $3.7 trillion by 2020 (GSMA).
  6. The majority of growth in digital media time is now being generated by the use of mobile devices, with desktop computers increasingly becoming a secondary device (Marketing Land).
  7. By 2018, 8 in 10 email users will likely access their email accounts from their mobile devices (emailmonday).
  8. The average consumer checks his or her smartphone 46 times a day (App Annie).
  9. More than 50 percent of people immediately pick up and begin using their smartphones after they wake up (ExpressPigeon).
  10. New markets are key to mobile growth, with more than 2.5 billion people in the developing world connected to the internet through mobile devices last year (GSMA).
  11. Wearables promise to expand the mobile market. From connected watches to wristbands, 78.1 million wearable devices shipped in 2015 (International Data Corporation).
  12. More than 4.8 billion people globally are expected to use a mobile phone by the end of 2016 (CNBC).
  13. In 2015, iOS users downloaded 25 billion apps, and Android users downloaded 50 billion (Business of Apps).
  14. Around 88 percent of customers who search for local businesses online will actually visit or call these businesses within a day (Social Media Today).
  1. Nearly 80% of enterprise mobile apps are abandoned after their first use (SAP).
  2. The global enterprise mobility market will be worth as much as $140 billion by 2020 (NASSCOM).

 

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