Coupons Aren’t Just Paper

Mobile Coupon Statistics

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Mobile Coupon Statistics
• 96% of Americans plan to use their mobile device to find better retail bargains (Shopular) 
• For some categories, the redemption rate for mobile coupons is more than 10 times the average for a paper coupon (Koupon) 
• 55% of smartphone shoppers used a mobile coupon on their phone in Q4 2015 (Nielsen)
• 39% of customers spend more if they receive a personalized mobile coupon (Koupon) 
• 42% of mobile users have used a mobile coupon (Koupon) 
• More than nine in ten mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping in 2017 (eMarketer) 
• 34% of shoppers use mobile coupons/promotional codes (PWC) 
• 15% of consumers primarily use mobile coupons (up from 10% in 2013) (RetailMeNot) 
• 55% of consumers use a smartphone to find a coupon while shopping in-store (RetailMeNot) 
• 36% of consumers would like to receive mobile coupons based on their current location (GfK)
• 45% would like to receive in-store coupons from their favorite brands (Scanbuy) 
• Mobile coupon use was up 18% in 2015 for a total of 92.6 million consumers (Koupon) 
• 65% of convenience store shoppers who use mobile coupons redeem offers within five minutes (Koupon) 
• In 2015, 40.5% of US companies with more than a hundred employees will use mobile coupons for marketing purposes (eMarketer) 
• By 2017, 48% of US companies with 100 employees or more will distribute mobile coupons (eMarketer) 
• 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020 (Juniper) 
• 11 million coupons were delivered to consumers via beacon technology in 2015 (Juniper) 
• 54% of North American shoppers are open to using mobile coupons in the future (Nielsen) 
• 26% of North American shoppers are already using mobile coupons (Nielsen) 
• 83.1 million consumers will redeem mobile coupons on smartphones in 2015 (eMarketer) 
• 77% of smartphone users said mobile offers, such as surprise points or rewards, exclusive content and special birthday messaging, have a positive or very positive impact on their brand loyalty (Vibes) 
• 59% of consumers say their opinion of a retailer would be more positive if they started to receive coupons and offers that could be saved on their smartphones (Vibes) 
• 65% of shoppers are open to using mobile or online coupons in grocery stores in the future (Nielsen) 
• 32% of consumers have used a deal that they found online or on their mobile device at a restaurant in the past three months (RetailMeNot)
• 19% consumers will use their smartphones to search for online deals while in a restaurant (RetailMeNot)
• 46% of diners who earn $150,000 or more per year have used an online or mobile coupon at a restaurant in the past three months (RetailMeNot)
• 26% of adults living in high-income households (earning $200,000 a year or more) uses mobile coupons when shopping for food (GfK)
• 104.11 million adults will redeem coupons via mobile device for either online or offline shopping between 2014 and 2016 (eMarketer) 
• 53% of the tablet consumer base will use a tablet for coupon redemption, compared to 40% of the US smartphone audience who will do so via smartphone (eMarketer) 
• 66.4 million people will redeem coupons on tablets in 2015 (eMarketer) 
• There will be 1.5 billion mobile coupon users by 2019 (Juniper) 
• 59.2 million adult smartphone users in the US used their phones to redeem a mobile coupon for online or offline shopping in 2014 (eMarketer) 
• There were 560 million mobile coupon users in 2014 (Juniper) 
• 33% of all mobile coupons are redeemed on a computer, 33% in store, 25% on the smartphone (RetailMeNot)
• 44.5% of US companies will use mobile coupons for marketing this year (eMarketer) 
• 51% use coupon apps once or twice a month while 20 percent use them daily (ScanBuy) 
• 47% are incentivised to try a new brand when receiving a digital coupon on a smartphone (RetailMeNot) 
• 44% want to see coupons, discounts and special offers in mobile wallets (Forrester) 
• 60% of customers would adopt mobile payments if offered coupons (Koupon) 
• 94% of mobile wallet users are likely to save personalised offers and coupons (Vibes) 
• 51% of retail shoppers are very interested in location-based, in-store mobile coupons (Zebra Technologies) 
• 34% of consumers want location-based offers in mobile wallets (Forrester) 
• 25% of consumers search or redeem coupons on their smartphones (Forrester) 
• 64% of Millennials search for coupons on their smartphones (eMarketer) 
• Consumers who say they search for local deals on their smartphones while shopping, by generation: Millennials (36.6%), GenX (30.3%), Boomers (13.4%) (Experian) 
• 47% will sometimes try a new product after receiving a coupon/discount offer while 23 percent said they “almost always” will (ScanBuy) 
• 69% of consumers would use mobile payments methods if retailers offered discounts specific to their purchases (Nielsen) 
• 70% of US adult digital coupon users redeemed a coupon or code on a mobile device in 2014 (eMarketer) 
• 47.1 million people redeemed a coupon obtained from an app, mobile internet, QR code, or SMS on a tablet in 2013 (eMarketer) 
• 55% of mobile coupon users spend more money during an in-store or online visit (and the majority spend at least $25) (RetailMeNot) 
• 77% said they spend between US$10 and US$50 more than anticipated when redeeming a mobile coupon, and 17% spend an extra $50 or more (RetailMeNot) 
• 34% of smartphone shoppers use their devices for mobile coupons (Nielsen) 
• 54% of mobile shoppers who have used a mobile coupon obtained them from retailer websites (Nielsen)
• 75% of consumers redeemed a mobile coupon in 2013 (Key Ring) 
• Mobile coupons have a 10% redemption rate, compared to 1% or less for traditional coupons (Juniper) 
• About 25 million Americans use coupon apps each month (NPD) 
• 75% of consumers used at least one app to assist in their shopping experience while in-store, and 27.5% used at least three apps (RetailMeNot) 
• 18% of retailers cite multi-retailer coupon apps as an effective sales driver (Forrester) 
• 80.2% of mobile coupon users will use a tablet for redemption, 75.4% on a smartphone (eMarketer) 
• 88% of consumers consider receiving coupons and special offers an acceptable use of in-store tracking technology (PunchTab) 
• 45% of shoppers who use shopping apps while in-store look for coupons and discount offers, 38% use them to manage coupons (CFI Group) 
• 51% are more likely to buy something in-store if they receive a coupon on their mobile device while near a store (including 63% of 18-34 year-olds, 43% of 35+) (RetailMeNot) 
• 30% of customers find in-store smartphone notifications of coupons for nearby products to be annoying (but a majority of consumers 18-44 find them helpful) (Genesys) 
• 91% of consumers feel an ‘in the moment’ offer might influence their purchase (Kitewheel) 
• 22% of shoppers 45 and under have used a mobile coupon, compared to just 6% of those over 45 (Sullivan Higdon & Sink) 
• 73% would not want coupons sent directly to their device (Synqera) 
• 67% of smartphone users say money-saving offers are why they use branded apps (Adobe) 
• More than 40% of consumers search for coupons using a mobile app (RetailMeNot) 
• 49% of digital coupons discovered on smartphones are ultimately used in-store to make a purchase, a 22% increase from 2014 (RetailMeNot) 
• 60% of mobile coupon users say they will “gladly switch brands to use a coupon” (GfK)
• 60% of mobile coupon users only use coupons for those brands they usually buy (GfK)
• 53% of adults living in high-income households (earning $200,000 a year or more) are willing to switch brands for the sake of using a coupon (GfK)
• 54% of shoppers said that the ability to load coupons to a loyalty card or smart phone was “very” or “extremely” useful (Google) 
• Grocery stores (41%), department stores (41%) and clothing stores (39%) are the most popular locations for mobile coupon redemptions (Neilsen) 
• 18% of consumers use mobile or online coupons in grocery stores (Neilsen) 
• The number one goal for 78% of mobile grocery shoppers using mobile coupons is to save as much money as possible (GfK)
• 33% US adults agrees completely or somewhat with the statement “I rely on mobile coupons while food shopping” (GfK)
• 55% of consumers express an interest in mobile coupons but only 10% have received one from a merchant (Mercator Advisory Group) 
• 73% of smartphone users would like to receive instant coupons as they pass by an item in a store (Accenture) 
• 60% of smartphone users are likely to save a coupon or offer from a mobile banner ad (Vibes) 
• 64% would welcome texts from a retailer alerting them to offers matching their buying preferences (Accenture) 
• 21% of consumers search for coupons on their devices while in-store (JiWire) 
• 90% of smartphone and tablet users redeem their digital coupons within several days (RetailMeNot) 
• Nearly one-third of coupons found on smartphones or tablets are redeemed immediately (RetailMeNot) 
• 63% of shoppers who use mobile devices in-store look for competitors’ coupons and prices (Connexity) 
• 88% of 2015 holiday text messages from retailers included an offer (Experian) 
• 45% of millennials access coupons via email on mobile devices (Valassis) 
• 47% want a retailer to send a coupon to their smartphone when they are in-store or nearby (UPS) 
• 45% of parents searched for a coupon through their mobile device, 27% of non-parents (RetailMeNot) 
• 78% of parents will use a smartphone to gear up for the fall (Retale) 
• 92% of parents with mobile devices access coupons on them during back to school shopping (Retale) 
• 89% of parents say that retailers’ availability of mobile coupons and deals determines where they shop for back to school (Retale) 
• 61% of moms use mobile coupons (BabyCenter) 
• 39% of moms use their smartphones to find product coupons or deals while in-store (Millennial Media) 62% of U.S. moms search and download mobile coupons (IAB) 
• 72% of moms say mobile coupons are the ‘most appealing’ offers in mobile ads (BabyCenter) 
• 53% of moms say mobile coupons pushed their interest in mobile ads (BabyCenter) 
• 49% of mobile shoppers plan to use mobile coupons during the 2015 holidays (GPShopper)
• 53% of Millennials with children get coupons or deals on their smartphones (Valassis) 
• 33% of back to school shoppers use their phones and tablets to look for coupons while in-store (ThinkNear) 
• More than 80% of mobile coupon app users said that the ability to use the app anywhere they shop was very or somewhat important (MobiSave) 
• 79% of mobile coupon app users said that receiving their rebate almost immediately without needing to reach a threshold or wait for a check in the mail was very or somewhat important (MobiSave) 
• 58% of beauty shoppers are interested in mobile apps that provide offers to redeem in-store (Mintel) 
• 22% of beauty shoppers are influenced by a sale or the opportunity to use a coupon (Mintel) 
Coupons and Social Media
• 58% of Facebook users like a company to receive discounts or promotions (eMarketer) – or 79%, according to (Marketforce) 
• 37% of shoppers receive promotional offers via social media (PWC) 
• 94% of people follow brands on Twitter to receive deals and offers (Compete) 
• 56.1% of mothers share coupons on social. Of these, more than one-quarter post about coupons at least somewhat frequently (eMarketer) 
• 47% of women & 33% of men use social media as the primary source for coupons (Technorati) 
• 90% of millenials share deals, 43% through social media (Valassis)  
• 68.6% of students are “very likely” to tell others when a brand offers student discounts (ID.me) 
• 63% of shoppers express a negative reaction to retailers who use social media to influence purchases, recommend products or share deals (Cognizant) 
  

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