Anybody Out There?

5 Ways to Build the Right Online Audience

Personalizing online content often means creating stories that make people feel connected to a business or product. However, while it may be easy to make up stories that help people feel connected, creating an audience might be a bit more difficult.

Creating online content is like standing on a stage at a talent show. The different audience members like different kinds of acts. Some prefer music while others want to watch magic. The internet is similar to this since you are trying to draw in a multitude of diverse interests.

Finding ways to grab people’s attention can seem difficult and frustrating. However, with the right approach, any business can create a new audience, the key is to create a musical magic act.

Make your website mobile friendly

Most people read website on their phones or tablets while they’re on the move. Making a website mobile friendly is one of the easiest ways to create an audience for your product or service. In addition, Google made mobile-friendliness a ranking signal in April 2015.

  • Find a conversion platform
  • Use mobile plugins
  • Use a web design that is responsive to mobile

Use the right hashtags

Customers looking for products are going to be searching under hashtags. Think about the diversity of your customer base. FM Digital Group suggests marketing to multiple demographics can expand customer base by thinking of different categories of hashtags that can help.

For examples, just because you are a nail salon doesn’t mean that your manicures are just manicures. When tagging the designs on Instagram, go beyond the traditional nail art tags and decide how to market the actual designs. Think about the cross postings that hashtags can give across multiple social media sites.

Choose the right social media channel

Different social media networks offer different audiences and opportunities.

  • Facebook has the broadest range
  • Twitter works best for moving information quickly
  • Pinterest’s users are primarily women and works best for DIY projects, fashion, exercise, beauty, photography, and food
  • Instagram which is entirely pictures and video works best for food, art, travel, fashion and other products that are visually appealing
  • Tumblr is mostly young people with half its visitor base under 25, but if your product is a niche product, this where the audience lives

Find your influencer

Influencers vary by business, but each can become your brand ambassador. In your industry, think about the voices. Building a relationship with one of them might be the best way to build an audience.  This strategy takes time. To make it work, you need to build a genuine relationship based on mutual respect and understanding. If it’s not real, neither the influencer nor the audience will stick around.

Read what others are talking about

Be involved in the conversations that others are having about your industry. Follow up on your competitors to be just as involved as they are. Competitors are just other people with the same audience as you. This means that the customers you want to engage may be engaged with them. By analyzing where your competitors find their audience, you can find your own.

Building an online audience sounds daunting. However, in the same way that the musician at the talent show is able to get the music fans to applaud a good show, so can you become capable of establishing a name for yourself.

Image source: Pixabay

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