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Marketing And Promotions


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17
Jul

Is Couponing Dead? 3 Things You Need to Know In the Digital Marketing Era

Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by […]

17
Jul

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

17
Jul

Freshness and the Marketing Power of User-Generated Content Digital Marketing Is King

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, […]

17
Jul

7 Expert Facebook Ad Strategies Big Tricks Used by the Pros

We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and the eCommerce beginners from the big success stories. The thing is, although […]

17
Jul

Simple Ways To Use Facebook To Target Your Perfect Customer Get Your Facebook Ads to the People You Want to Reach

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

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