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23
Jun

Things You Should Never Say Unless you want a douchebag to be your Emoji profile

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Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant, I opined about a proleptic conversation that began, Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings.” […]

23
Jun

Youtube’s Ad Algorithm Problems

Youtube’s Ad Algorithm Problems

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

23
Jun

Trend Reversals

Trend Reversals

In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 survey. […]

23
Jun

Brand Safety

Brand Safety

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a […]

23
Jun

Obsessing About Missing Something Online?

Obsessing About Missing Something Online?

Blame FOMA (fear of missing out) or the pressure of a technological age, but the time that US adults spend with social media continues to rise—and for some that’s not a good thing. A new study from the American Psychological Association (APA) found that the constant connection that social media offers has brought about increased […]