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28
Apr

Youtube’s Ad Algorithm Problems

Youtube’s Ad Algorithm Problems

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

28
Apr

Trend Reversals

Trend Reversals

In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 survey. […]

28
Apr

Brand Safety

Brand Safety

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a […]

28
Apr

Obsessing About Missing Something Online?

Obsessing About Missing Something Online?

Blame FOMA (fear of missing out) or the pressure of a technological age, but the time that US adults spend with social media continues to rise—and for some that’s not a good thing. A new study from the American Psychological Association (APA) found that the constant connection that social media offers has brought about increased […]

28
Apr

6 Ways to Improve Ecommerce On Your Site

The sales profession always changes and moves faster than ever before. As New Year’s Eve, this is particularly true for sellers to learn some smart tips and tricks during the rush and probably you can create a solid recipe to increase your sales performance. No matter in what industry you work and what worked well […]