Stories About:
Marketing And Promotions


Like what you see? Get in Touch!

18
Dec

Old School Works ~ How to Use Brochures In The Digital Age Sometimes you have to go analog to make your point.

<span class=Old School Works ~ How to Use Brochures In The Digital Age Sometimes you have to go analog to make your point." src="http://www.appturesoftware.com/wp-content/uploads/2017/12/cssmagic.jpg" />

In a recent post, “The Brochure Is Dead,” Inc. columnist Geoffrey James suggested that brochures are a “waste of paper, ink, time, and money”–that, basically, they’re not useful when compared to online options. I disagree with this statement, and many Inc. readers did too. As one individual noted, there are many people who still prefer […]

18
Dec

Ever Seen a 404 Page? And Why You Should Configure Them.

<span class=Ever Seen a 404 Page? And Why You Should Configure Them." src="http://www.appturesoftware.com/wp-content/uploads/2016/06/4-2.jpg" />

If you regularly surf the web, you’ll have definitely seen the phrase “Not Found. The requested URL /xyz.htm was not found on this server,” a few times. This is the standard text displayed when a server can’t find a particular URL. 404 error pages are the result when a server cannot access the desired URL […]

18
Dec

Article: Understanding Amazon as an Advertising Platform

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]

18
Dec

Things You Should Never Say Unless you want a douchebag to be your Emoji profile

<span class=Things You Should Never Say Unless you want a douchebag to be your Emoji profile" src="http://www.appturesoftware.com/wp-content/uploads/2016/08/marketing-board-strategy.jpg" />

Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant, I opined about a proleptic conversation that began, Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings.” […]

18
Dec

Youtube’s Ad Algorithm Problems

Youtube’s Ad Algorithm Problems

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]