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Marketing And Promotions


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11
Dec

How to Attract Prospects to YOU Inbound Sales Tricks You Need To Know.

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has fundamentally changed all of that. Today, buyers are in the driver’s seat, and they use the Web to independently research companies and what they sell, often with virtually no […]

11
Dec

Is Couponing Dead? 3 Things You Need to Know In the Digital Marketing Era

Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by […]

11
Dec

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

11
Dec

Freshness and the Marketing Power of User-Generated Content Digital Marketing Is King

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, […]

11
Dec

7 Expert Facebook Ad Strategies Big Tricks Used by the Pros

We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and the eCommerce beginners from the big success stories. The thing is, although […]

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