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Marketing And Promotions


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25
May

Freshness and the Marketing Power of User-Generated Content Digital Marketing Is King

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, […]

25
May

7 Expert Facebook Ad Strategies Big Tricks Used by the Pros

We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and the eCommerce beginners from the big success stories. The thing is, although […]

25
May

Simple Ways To Use Facebook To Target Your Perfect Customer Get Your Facebook Ads to the People You Want to Reach

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

25
May

Old School Works ~ How to Use Brochures In The Digital Age Sometimes you have to go analog to make your point.

In a recent post, “The Brochure Is Dead,” Inc. columnist Geoffrey James suggested that brochures are a “waste of paper, ink, time, and money”–that, basically, they’re not useful when compared to online options. I disagree with this statement, and many Inc. readers did too. As one individual noted, there are many people who still prefer […]

25
May

Ever Seen a 404 Page? And Why You Should Configure Them.

If you regularly surf the web, you’ll have definitely seen the phrase “Not Found. The requested URL /xyz.htm was not found on this server,” a few times. This is the standard text displayed when a server can’t find a particular URL. 404 error pages are the result when a server cannot access the desired URL […]

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