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22
Oct

Things You Should Never Say Unless you want a douchebag to be your Emoji profile

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Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. In my last banned word rant, I opined about a proleptic conversation that began, Client: “Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings.” […]

22
Oct

Youtube’s Ad Algorithm Problems

Youtube’s Ad Algorithm Problems

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]

22
Oct

Trend Reversals

Trend Reversals

In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 survey. […]

22
Oct

Brand Safety

Brand Safety

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a […]

22
Oct

HOW TO: Re-package Your Best Content for More Exposure (and Links)

HOW TO: Re-package Your Best Content for More Exposure (and Links)

Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it. Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article […]

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