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23
Jun

How to Make Big Data Equal Big Results Why Data Will Boost Your Marketing Effectiveness

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We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change. It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need to […]

23
Jun

Trend Reversals

Trend Reversals

In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 survey. […]

23
Jun

Do Blogs Make Money? Yes!

Do Blogs Make Money? Yes!

Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million. Blogging has become an industry in itself. Once upon a time it was a platform […]

23
Jun

Hand Delivery of Geo Targeted Marketing

Hand Delivery of Geo Targeted Marketing

One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals. Believe it or not, location-based technology is a […]

23
Jun

Are You Playing Possum With Google?

Are You Playing Possum With Google?

Google recently released a local algorithm update, which experts have been calling “Possum.” Why Possum? Because many business owners think their Google My Business listings are gone, when in fact, they are not. They have just been filtered—they’re playing possum. Possum was implemented to diversify local search results and prevent spam from ranking. Many are […]