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22
Oct

What You Must Know About Spam

What You Must Know About Spam

By: Mihaela Lica What Is Spam? When referring to emails, according to the NCES (National Centre for Education Statistic), “Spam refers to electronic junk mail or junk newsgroup postings. Some people define Spam even more generally as any unsolicited e-mail. In addition to being a nuisance, Spam also eats up a lot of network bandwidth. […]

22
Oct

How to Write Better Social Media Posts (And Cut Through The Noise!)

Cutting through the noise on social media isn’t easy. More brands are creating and sharing content now than ever. Plus, social network algorithms (particularly on Facebook) are increasingly clamping down on organic reach. Indeed, it’s a hostile world out there, and only the best posts rise to the top. Does that mean you should give […]

22
Oct

How to Make Big Data Equal Big Results Why Data Will Boost Your Marketing Effectiveness

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We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change. It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need to […]

22
Oct

Trend Reversals

Trend Reversals

In the brutally competitive hotel business, staying top of mind with consumers is a difficult challenge. The realities of the sector are leading more hotel professionals to increase their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests, according to a January 2017 survey. […]

22
Oct

Do Blogs Make Money? Yes!

Do Blogs Make Money? Yes!

Last year, celebrity gossip blogger Perez Hilton (Mario Lavandeira) earned an astonishing $15,000 in daily income, as his website gained a value of $2.66 million. Tech Crunch, starting out as a blog, has become a viable brand, worth $10.82 million. Blogging has become an industry in itself. Once upon a time it was a platform […]

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