The View From Here Looks Good. Read On.

Insights and Inspirations On The Mobile Marketplace

25
Mar

Is Voice Search the Next Big Thing?

Is Voice Search the Next Big Thing?

A thought arises: What would it be like if software could also process long questions? What would it be like if we could not only ask how the weather is, but also where the nearest Italian restaurant is that makes the best pasta? Or which online shop offers green pullovers, size medium, at the best […]

25
Mar

Brand Safety

Brand Safety

The Google ad boycott is more than a black eye for the internet giant, it’s a wake-up call to the advertising industry. And that may not be a bad thing, according to Marc Goldberg, CEO of Trust Metrics, a publisher verification firm. “Google’s position at the moment has put a lot of advertisers in a […]

25
Mar

Selling Secrets:

Selling Secrets:

By: Jarvis McCrary Large promise is the soul of promotion. Stay awake too late on any night of the week and the masters of large promise will dazzle you. They’ll promise that you can lose weight, slice through cans, clear your skin, buy $0 down real-estate and other small miracles among a blizzard of ads […]

25
Mar

How to Handle the Top 10 SME Sales Objections

How to Handle the Top 10 SME Sales Objections

By: Peter Lawless Potential customers generally raise objections for three specific reasons. Two of these are easily handled. The third however, normally points to a fundamental breakdown in the sales process. All is not however lost, and while most of these can be overcome, it is important to understand why they arose, and ensure future […]

25
Mar

How To Profit By Sharing Your Expertise

How To Profit By Sharing Your Expertise

By: Robert Boduch Sharing inside information can boost your sales. It can make your business much more profitable too, since valuable information can be supplied at very little cost. Quality, timely, relevant, and important information helps prospects and customers make intelligent decisions. The right information makes it a whole lot easier to choose with confidence. […]