Before I tell you how to use QR Codes in your business, let’s take a quick look at how they got started.
QR Code usage quadrupled last year, which means the potential QR Code user base is growing. Despite that, the average consumer doesn’t know how to engage with a Quick Response Code.
Sometimes, this means putting a short caption underneath the QR Code that tells people where they can download a built-in QR Code scanner for their phones. Since the majority of smart phones still don’t have a reader, you’ll have to help your consumer along by instructing them to a website where they can install one.
In my experience, some of the best websites for QR Code reading devices include BeeTagg.com, i-nigma.com and ScanLife.com. A search for “QR Code Reader” will bring up plenty of excellent sites where people can download them into their smart phones.
QR Code Marketing Ideas Used by the Fortune 500. Companies ranging from American Airlines to Sports Illustrated have used QR Codes to promote their products or services. Here’s a quick snapshot of some of the best examples:
American Airlines was one of the first to leverage QR Codes on outdoor boards in major airports to provide an immediate link to information for travelers on the go. Consumers who scanned the codes got real time flight status, gate information and access to a reservation portal
BestBuy has added QR Codes to their in-store fact tags to give consumers the opportunity to review information about their products. Consumers can also save the information to review at home later or to buy the product instantly via smart phone and have it delivered to their homes later
Barnes & Noble uses QR Codes in the back of its brochures to drive people through to the Andriod and iPhone App pages where they can download the NOOK app directly to their phones
Esquire Magazine was one of the first magazines to leverage QR Codes to give readers more information about fashion items featured in their magazine. Users can scan the code to get more information as well as a link to the designer’s website to place an order
Fox Broadcasting Company used QR Codes to promote their TV show called “Fringe.” People who scanned the code were given a top-secret message that was available only to people who engaged with the show using their smart phones
The New York Times Magazine took a photo of a QR Code made entirely of balloons. Users who scanned the QR Code were driven to a special mobile web page promoting their 10th Annual Year in Ideas issue
O, The Oprah Magazine incorporated QR Codes into a feature highlighting multiple products. Readers who were interested in getting more information about the products were able to scan the codes and were driven to mobile web pages
Sports Illustrated used a QR Code to allow readers of their annual swimsuit issue to watch bonus videos of some of their models directly on their smart phones
The Weather Channel used a QR Code on one of their weather reports to drive people through to a page where they could download The Weather Channel smart phone app
In virtually all of these cases, the QR Codes did something more than just drive people through to a standard mobile web page. Instead, they gave the user a reason to interact with the mobile web page and, in many cases, come back for more.
QR Code Marketing Ideas for Your Business. There are a lot of innovative ways to use QR Codes for business, and new ones are being added every day. What follows is a list of 10 QR Code marketing ideas you can use for your business right away.
What are your favorite uses of QR Codes? Be sure to let us know in the comments section below.
This article by Jamie Turner was originally posted on the 60 Second Marketer blog.