Over the years, We have seen link building had a significant role of SEO ranking. Still now it helps you to get ranked. The SEO myth was, get good back link as much as you can. Well, link building is not going to work in near future.
So what should you do now? Improve user experience. Google wants your website mobile friendly. Google gives emphasis for the website that is show optimized content for all devices. So it is going to be the major SEO issue than anything else.
Why Google Emphasis On User Experience?
Google makes a large amount of money from ads. Just think, if you do a google and find a website that is not relevant. What should you do?
You will not use google anymore, right?
So Google always try to give you best relevant result. That is why it does not going to emphasis on link building. It goes for user experience.
Surely link building will help search engine crawl your website. But Google will rank website that provide most user friendly experience with no links than a website that has thousands of back link.
So, what is the relevant search result?
I believe following terms will define the relevant result….
So you see the website that provide best user experience is going to win this race. That means, Good content, Image, Videos etc will help you to rank better at the long run.
I did not ask you to stop making back link. But you should more focus about user experience. Link building can not be your main focus. As you know loosing rank is really easy than getting it. So if your website is not going to give better user experience you will loose ranking very soon and eventually all of your hard work will be gone.
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