Tag: app marketing apps

20
Sep

Is Your Advertising and Marketing Plan A Failure? Big Changes in Customer Profiles, Means You Need to Rethink Your Strategy

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  Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore. Even cracked in all its wonderful comedic glory doesn’t […]

20
Sep

Pricing Questions About App Development

Pricing Questions About App Development

You want to make an app? Well there’s more than one option and depending on your budget, your free time and risk aversion, one of these options should do the trick. It’s tough to believe just how high some of these guys price their work, But, in fairness, here’s a good slice of the market. […]

20
Sep

Want more leads from mobile?

Want more leads from mobile?

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps […]

20
Sep

Study Reveals Mobile Advertising Disconnect –

Study Reveals Mobile Advertising Disconnect –

Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]

20
Sep

Three Ways To Make Your Mobile Marketing Successful

Three Ways To Make Your Mobile Marketing Successful

Posted by Jamie Turner What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the […]

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