Tag: branding companies

23
Oct

How to Attract Prospects to YOU Inbound Sales Tricks You Need To Know.

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Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has fundamentally changed all of that. Today, buyers are in the driver’s seat, and they use the Web to independently research companies and what they sell, often with virtually no […]

23
Oct

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

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I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

23
Oct

Developing a Successful Brand Strategy? Dont' Forget These Key Elements

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What do you predict will become crucial to a successful brand strategy in 2018 as new trends emerge and gain ground? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of […]

23
Oct

Article: Understanding Amazon as an Advertising Platform

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]

23
Oct

SEO = EGO?

SEO = EGO?

*This is a guest post by Nick  LeRoy* Everyone wants to rank number one for trophy keywords within their industry.  What they fail to realize is that rankings for these terms is not always the best.  While traffic sent to your site is important it isn’t nearly as important as conversions.  Think about it this […]

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