Tag: branding companies

16
Jun

Need More Sales? How a Cross-Functional Approach is Essential to Customer Success

<span class=entry-title-primary>Need More Sales?</span> <span class=entry-subtitle>How a Cross-Functional Approach is Essential to Customer Success</span>

Most of today’s SaaS businesses already have a Customer Success department built in order to improve the experience provided to their customers and to help them achieve the desired outcomes. We all know that an organization is not going to be fully successful until customers are put at the core of the business. One of […]

16
Jun

How to Attract Prospects to YOU Inbound Sales Tricks You Need To Know.

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has fundamentally changed all of that. Today, buyers are in the driver’s seat, and they use the Web to independently research companies and what they sell, often with virtually no […]

16
Jun

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

<span class=entry-title-primary>Branding Isn’t Just For Cattle</span> <span class=entry-subtitle>It's the base of every successful brand, and here's tips you can use.</span>

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

16
Jun

Developing a Successful Brand Strategy? Dont' Forget These Key Elements

<span class=entry-title-primary>Developing a Successful Brand Strategy?</span> <span class=entry-subtitle>Dont' Forget These Key Elements</span>

What do you predict will become crucial to a successful brand strategy in 2018 as new trends emerge and gain ground? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of […]

16
Jun

Article: Understanding Amazon as an Advertising Platform

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]