Tag: digital marketing agencies

19
Nov

Article: Spoiler Alert: Millennials Prefer Digital for All Communications

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A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. The study from LivePerson, a provider of cloud-based mobile and online business messaging solutions, surveyed 4,013 internet users ages 18 to 34 in six countries: Australia, Germany, France, Japan, the UK and the […]

19
Nov

Article: Understanding Amazon as an Advertising Platform

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]

19
Nov

Hand Delivery of Geo Targeted Marketing

Hand Delivery of Geo Targeted Marketing

One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals. Believe it or not, location-based technology is a […]

19
Nov

How To Profit By Sharing Your Expertise

How To Profit By Sharing Your Expertise

By: Robert Boduch Sharing inside information can boost your sales. It can make your business much more profitable too, since valuable information can be supplied at very little cost. Quality, timely, relevant, and important information helps prospects and customers make intelligent decisions. The right information makes it a whole lot easier to choose with confidence. […]

19
Nov

SEO = EGO?

SEO = EGO?

*This is a guest post by Nick  LeRoy* Everyone wants to rank number one for trophy keywords within their industry.  What they fail to realize is that rankings for these terms is not always the best.  While traffic sent to your site is important it isn’t nearly as important as conversions.  Think about it this […]

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