Tag: digital marketing agencies

18
Nov

Is Your Advertising and Marketing Plan A Failure? Big Changes in Customer Profiles, Means You Need to Rethink Your Strategy

<span class=entry-title-primary>Is Your Advertising and Marketing Plan A Failure?</span> <span class=entry-subtitle>Big Changes in Customer Profiles, Means You Need to Rethink Your Strategy</span>

  Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore. Even cracked in all its wonderful comedic glory doesn’t […]

18
Nov

How Much Does it Cost to Hire a SEO Specialist? Winning the Search Game.

<span class=entry-title-primary>How Much Does it Cost to Hire a SEO Specialist?</span> <span class=entry-subtitle>Winning the Search Game.</span>

Smartly leveraging the power of search engine optimization (SEO) helps your content—and site—be seen, driving traffic and conversion to help sell your product, app, or ideas. Engaging an SEO specialist can be crucial to natural search success, but there are dozens of factors to consider and each can have a significant impact on the overall […]

18
Nov

Article: Spoiler Alert: Millennials Prefer Digital for All Communications

<span class=entry-title-primary>Article: Spoiler Alert:</span> <span class=entry-subtitle>Millennials Prefer Digital for All Communications</span>

A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. The study from LivePerson, a provider of cloud-based mobile and online business messaging solutions, surveyed 4,013 internet users ages 18 to 34 in six countries: Australia, Germany, France, Japan, the UK and the […]

18
Nov

Article: Understanding Amazon as an Advertising Platform

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]

18
Nov

Hand Delivery of Geo Targeted Marketing

Hand Delivery of Geo Targeted Marketing

One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals. Believe it or not, location-based technology is a […]