Tag: digital marketing agencies

26
Jun

Want more leads from mobile?

Want more leads from mobile?

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps […]

26
Jun

Study Reveals Mobile Advertising Disconnect –

Study Reveals Mobile Advertising Disconnect –

Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]

26
Jun

Three Ways To Make Your Mobile Marketing Successful

Three Ways To Make Your Mobile Marketing Successful

Posted by Jamie Turner What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the […]

26
Jun

16 Reasons To Go Mobile in 2016

16 Reasons To Go Mobile in 2016

A staggering 1.4 billion smartphones were sold in 2015 (App Annie). More than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights). Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this media […]

26
Jun

A “real” mobile app or just a mobile website, which is best?

A “real” mobile app or just a mobile website, which is best?

87% of marketers are planning to increase the emphasis on mobile in 2013 according to a recent study by Google and Clikz. But which mobile option should we be investing in – is a mobile site enough or should we go with an app? James, Fliplet’s Lead Developer, talks us through the different options and […]