Tag: digital marketing company
May
Need More Sales? How a Cross-Functional Approach is Essential to Customer Success
Most of today’s SaaS businesses already have a Customer Success department built in order to improve the experience provided to their customers and to help them achieve the desired outcomes. We all know that an organization is not going to be fully successful until customers are put at the core of the business. One of […]
May
How to Attract Prospects to YOU Inbound Sales Tricks You Need To Know.
Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has fundamentally changed all of that. Today, buyers are in the driver’s seat, and they use the Web to independently research companies and what they sell, often with virtually no […]
May
Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.
I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]
May
The Power of Influence In Your Marketing Reaching Influencers With Keywords
One of the most underutilized tools in influencer marketing is, without a doubt, searching for influencers by keyword. Yes, most Grapeviners use it, but they get about 10% of the potential value out of it. Why is this? Because most influencer marketing professionals are used to more simple tag-based search functionality where you select 1 […]
May
What Am I Looking For? Making Your Marketing Matter.
Is there a point to reporting? Do you learn from the results you get, or do you just carry on regardless? This blog will list the best ways to analyse your email marketing and give the key reasons as to why you should pay special attention to the results… What’s the point in running […]