Tag: mobile development
Aug
Study Reveals Mobile Advertising Disconnect –
Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
Aug
Three Ways To Make Your Mobile Marketing Successful
Posted by Jamie Turner What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the […]
Aug
16 Reasons To Go Mobile in 2016
A staggering 1.4 billion smartphones were sold in 2015 (App Annie). More than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights). Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this media […]
Aug
A “real” mobile app or just a mobile website, which is best?
87% of marketers are planning to increase the emphasis on mobile in 2013 according to a recent study by Google and Clikz. But which mobile option should we be investing in – is a mobile site enough or should we go with an app? James, Fliplet’s Lead Developer, talks us through the different options and […]
Aug
Wait No More, 2016 Is the Year Small Businesses Must Develop Mobile Apps
Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, the rising cost of custom app developers […]