Tag: mobile development
Dec
8 tips from 7 months of local sponsorship marketing
This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for a “shout it from the rooftops” approach. Opportunities such as for-profit events, as well as not-for-profit organizations, events and fundraisers have an untapped inventory — we’ve found […]
Dec
Study Reveals Mobile Advertising Disconnect –
Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
Dec
Three Ways To Make Your Mobile Marketing Successful
Posted by Jamie Turner What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the […]
Dec
16 Reasons To Go Mobile in 2016
A staggering 1.4 billion smartphones were sold in 2015 (App Annie). More than 3 billion people worldwide now use the internet (Time), and 80 percent of them access it from smartphones (Smart Insights). Of the 1.8 hours average users spend online on their smartphones each day, mobile apps account for 89 percent of this media […]
Dec
A “real” mobile app or just a mobile website, which is best?
87% of marketers are planning to increase the emphasis on mobile in 2013 according to a recent study by Google and Clikz. But which mobile option should we be investing in – is a mobile site enough or should we go with an app? James, Fliplet’s Lead Developer, talks us through the different options and […]