The focus for brands is to convince, or influence, as many purchase decisions to go in their favor. In the online environment, there is an extraordinary opportunity to reach out to the largest audience possible and influence what they buy whether it is a product or service. However, there are thousands of brands out there […]
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Perhaps the biggest benefit online marketing has for […]
I love this industry because there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics. Here are 5 tools I intend to give a thorough look in 2017. What are yours? 1. Netpeak Spider One of the most indepth and flexible web crawlers out there, […]
As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want to stay relevant in the future. Read on for a discussion of some of the common issues I see on a daily basis regarding lead generation on mobile devices and steps […]
This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for a “shout it from the rooftops” approach. Opportunities such as for-profit events, as well as not-for-profit organizations, events and fundraisers have an untapped inventory — we’ve found […]