Does Facebook need to handle security more like a defense contractor? Facebook has a fake news and manipulation problem and you can add artificial intelligence to the list too since the company has to double security-related headcount just to maintain trust and avoid being regulated. The social network’s third quarter earnings report was another stellar […]
Fifty percent of people who use their smartphones for a local search will visit a store that day. The same is true of 34% of users who search locally on their tablets or computers. So if it weren’t already obvious, it should be clear that search engine optimization (SEO) matters if you want to succeed […]
For the ideal customers, the landing page creates that first impression. It initiates their interactions with your business. Of course, there are several ways visitors can arrive at your landing pages. These include social media, display advertising, product launch direct referrals, and, more importantly, search engines (primarily Google). If you want visitors to take the […]
You have the marketing of your blog to consider. You also have a few contracts on the side, for search engine optimization (SEO) of client sites. This is great! You are a success! But, while you are serving everyone else’s needs, you sometimes do not have enough time to address your own blog. When you […]
One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals. Believe it or not, location-based technology is a […]