Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules.
Automated rules are a set of conditions that once met they execute a series of predetermined actions. Such rules are ideal for tasks that you perform regularly throughout the day or through a period of time, such as checking that you are within budget or your CPAs, ROIs, or ROAS are within your target KPIs. They allow you to focus on other elements of the optimisation process, such as scaling since they run as often as every 30 minutes and they can notify you of changes or perform specific actions on your behalf.
Head over to Ads Manager’s menu, under the Create and Manage section and click on Automated Rules.
Click on the “Create Rules” button and fill in the information in the “Create rule” form.
Apply to: Here you will define the scope of the rule. It can be on the campaign level, the ad set level or the ad level. Whichever level you choose, the rule will execute the actions on the active campaigns/ ad sets/ ads.
Action: Here you define what will happen once the conditions are met. The actions may affect the status of the campaigns/ ad sets/ ads, ie. turn them on or off, or adjust the budgets or the bids. Any increase or decrease can be in the form of a percentage or a fix amount. You also have the possibility to set a budget/bid cap, which is the maximum (in case of increase) or lowest (in case of decrease) amount that can be reached for each campaign or ad set managed by the rule.
Conditions: Here is where you choose the conditions that will trigger the rule. You can have more than one conditions. In the case of multiple conditions, all of them should be met in order for the rule to get triggered. This requires a little more attention from your side to ensure that the conditions used do make sense.
In this section, you can also apply a time frame based on which you want the rule to collect data prior to executing any actions. If you want to track the number of actions taken on your ad during a particular time period, you can switch to an attribution window that is more suitable for your business.
Frequency: As mentioned earlier, rules run every 30 minutes – unless you turn them off. In some cases, it might make sense to adjust the rule schedule to run on specific days and specific times of day.
Following are a set of rules that you should have in order to automate some of the “tasks” you perform often.
Automated rules with Campaign level scope
The options you have here is to either change the status of the Campaign by turning it on or off or to get a notification. Here are some handy rules for your Facebook Campaigns:
Automated rules with Ad Set level scope
When setting up campaigns at this level you can choose between changing the status of the ad set, receiving notifications, and adjusting the budget or the bids of the ad sets. When utilising the bids or budget options you can set a maximum or minimum cap to ensure that you won’t spend more than you should. Following are some rules that will help you to manage your ad sets.
Automated rules with Ad level scope
Have in mind that although automated rules can really help you optimise certain aspects of your campaign management process there are some downsides to it. Here are some:
So there you have it! Everything you should know about using automated rules on Facebook along with some examples of rules you should implement. What automated rules are you using?
This article originally appeared on Newsfeed.org.