The View From Here Looks Good. Read On.

Insights and Inspirations On The Mobile Marketplace

19
Sep

The 6 Dos & Don’ts of Social Media Monitoring

The 6 Dos & Don’ts of Social Media Monitoring

In many organisations social media monitoring is already an important factor in the strategic choices Brand Managers, Marketing Managers and press officers make. Data-driven strategies are the future and more and more brands have started using these strategies. Nevertheless, there are still many questions about media monitoring. What can you do with it? How do […]

19
Sep

Lazy, Self-Centered, Entitled, NO, not Trump, Millenials

Lazy, Self-Centered, Entitled, NO, not Trump, Millenials

Whether you like it or not, they’re making a (positive) impact on traditional businesses in the digital age. The word “millennial” is practically synonymous to different terms that describe spoiled brats. Entitled? Privileged? Self-centered? Lazy? You name it. But did you know that there’s more to millennials than meets the eye? In this post, you’ll […]

19
Sep

Managing Your Advertising Effectiveness Needs Only One Tool. DATA

Managing Your Advertising Effectiveness Needs Only One Tool. DATA

You have an appealing website and a strong social media presence. But why are you not earning more? Where do 1.6 billion online consumers spend their money? If you want more peaks than valleys, you have to pay attention to research and data. E-commerce data should serve as the foundation of your digital marketing. It […]

19
Sep

Static In, Static Out, Time To Change.

Static In, Static Out, Time To Change.

  Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn […]

19
Sep

Lower Your Customer Acquisition Costs

Lower Your Customer Acquisition Costs

It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing statistic — it costs 5x more to acquire new customers than to retain existing ones. While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase […]