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App Marketing


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21
May

Top Tricks To Higher Sales In Mobile Apps Have the Edge In Direct To Consumer Retail

Getting things direct is almost always an advantage: direct flights, a direct phone line, or a direct conversation all mean saving time and hassle. The world of retail is no exception. That’s why direct relationships between manufacturers and consumers are becoming increasingly common and increasingly profitable – in part thanks to the possibilities of that […]

21
May

Considering Video Marketing? Here's Eight Mistakes You Should Avoid

Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these common video marketing mistakes, your videos will perform much better […]

21
May

Article: Spoiler Alert: Millennials Prefer Digital for All Communications

A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. The study from LivePerson, a provider of cloud-based mobile and online business messaging solutions, surveyed 4,013 internet users ages 18 to 34 in six countries: Australia, Germany, France, Japan, the UK and the […]

21
May

Article: Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook, but above brands like Twitter and Snapchat, according to eMarketer’s […]

21
May

Want To Be Mobile Savvy? Here's 5 Businesses and Finance Brands to Learn From

The rise of mobile and other emerging technologies are impacting banking, stock trading, and more Since the introduction of the first iPhone a decade ago, the rise of mobile has been disrupting industries and upending the business models and customer engagement strategies of entrenched brands. But the impact hasn’t been uniform across verticals—and highly regulated, […]

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