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Digital Marketing


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23
Sep

Managing Your Advertising Effectiveness Needs Only One Tool. DATA Boost E-commerce with data analytics

You have an appealing website and a strong social media presence. But why are you not earning more? Where do 1.6 billion online consumers spend their money? If you want more peaks than valleys, you have to pay attention to research and data. E-commerce data should serve as the foundation of your digital marketing. It […]

23
Sep

PR Crisis How to go from "NO! What are you doing?" to "Know what you're doing."

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Those two simple sentences sum up the approach businesses of every kind, shape, and size should take when it comes to protecting its reputation, and thereby its existence. […]

23
Sep

Retail CAN Win the Social Media War 3 Tips That Can Help

  In today’s online era, retailers have more competition than ever before. At one point, competition came solely from fellow brick and mortar stores. Today 73.4% of users follow a brand because they’re interested in the product and or service. If you’ve ever wondered how social media can help your retail store, you’re not alone. […]

23
Sep

Is Couponing Dead? 3 Things You Need to Know In the Digital Marketing Era

Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by […]

23
Sep

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]