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Digital Marketing


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22
Jan

Retail CAN Win the Social Media War 3 Tips That Can Help

  In today’s online era, retailers have more competition than ever before. At one point, competition came solely from fellow brick and mortar stores. Today 73.4% of users follow a brand because they’re interested in the product and or service. If you’ve ever wondered how social media can help your retail store, you’re not alone. […]

22
Jan

Is Couponing Dead? 3 Things You Need to Know In the Digital Marketing Era

Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by […]

22
Jan

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

22
Jan

Freshness and the Marketing Power of User-Generated Content Digital Marketing Is King

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, […]

22
Jan

5 Tips to Make Your PowerPoint or Keynote Presentations Kick! Ignore these tricks at your own peril.

I remember the presentation well, but for all the wrong reasons. The keynote speaker at a well-known project management conference had decades of experience, a clear message, great stage presence, and a truly cringeworthy presentation. Every other slide featured clip art, stock photos, or dancing GIFs. I don’t remember the message of his presentation, but […]

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