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20
Jul

Lazy, Self-Centered, Entitled, NO, not Trump, Millenials How Millennials are Changing Traditional Businesses in the Digital Age

Whether you like it or not, they’re making a (positive) impact on traditional businesses in the digital age. The word “millennial” is practically synonymous to different terms that describe spoiled brats. Entitled? Privileged? Self-centered? Lazy? You name it. But did you know that there’s more to millennials than meets the eye? In this post, you’ll […]

20
Jul

Managing Your Advertising Effectiveness Needs Only One Tool. DATA Boost E-commerce with data analytics

You have an appealing website and a strong social media presence. But why are you not earning more? Where do 1.6 billion online consumers spend their money? If you want more peaks than valleys, you have to pay attention to research and data. E-commerce data should serve as the foundation of your digital marketing. It […]

20
Jul

Lower Your Customer Acquisition Costs 3 Data Tricks You Need To Know.

It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing statistic — it costs 5x more to acquire new customers than to retain existing ones. While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase […]

20
Jul

Need Employee Motivation? Here's 7 Personal Branding Trends

Personal brands matter to everyone, not just startup founders and public speakers. In the age of social media, every employee owns a unique personal brand, and most employees want to grow those brands to boost their careers. As the boss, you can help your team members accomplish that goal by providing the guidance and opportunities […]

20
Jul

PR Crisis How to go from "NO! What are you doing?" to "Know what you're doing."

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Those two simple sentences sum up the approach businesses of every kind, shape, and size should take when it comes to protecting its reputation, and thereby its existence. […]