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Marketing Branding & Promotions


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22
Jan

Need More Sales? How a Cross-Functional Approach is Essential to Customer Success

Most of today’s SaaS businesses already have a Customer Success department built in order to improve the experience provided to their customers and to help them achieve the desired outcomes. We all know that an organization is not going to be fully successful until customers are put at the core of the business. One of […]

22
Jan

How to Attract Prospects to YOU Inbound Sales Tricks You Need To Know.

Before we entered the Digital Age, consumers traditionally relied upon advertising and company sales materials to learn about products and services for sale. The Internet has fundamentally changed all of that. Today, buyers are in the driver’s seat, and they use the Web to independently research companies and what they sell, often with virtually no […]

22
Jan

Email Marketing Crushes All Other Forms of Marketing But, How Can You Get Started and Succeed?

So you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. Right on cue, here’s “The best email […]

22
Jan

Branding Isn’t Just For Cattle It's the base of every successful brand, and here's tips you can use.

I’ve been creating marketing communications and branding campaigns for over 35 years. And I can’t tell you how many times I’ve encountered this kind of scenario from clients. It goes something like this. You’re right in the midst of what you think is your final sales meeting with the potential client, putting the final details […]

22
Jan

Freshness and the Marketing Power of User-Generated Content Digital Marketing Is King

Thanks to the professional-grade cameras on even the most basic smartphones, it is estimated that 1.2 trillion photos were taken last year, and much of this content features a product or experience provided by the brands they love. These photos and videos invariably end up posted on social media and saved in users’ camera rolls, […]

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