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30
May

Is Digital Advertising Invasive?

When we begin a conversation around our digital engagement the question, “Is digital advertising invasive or creepy?”, usually comes up. My answer is, “It can be. But we use our powers for good.” With that said, here is how a non-invasive digital campaign works. Once the demographic profile and geography of your target customer are […]

30
May

How Much Does it Cost to Hire a SEO Specialist? Winning the Search Game.

Smartly leveraging the power of search engine optimization (SEO) helps your content—and site—be seen, driving traffic and conversion to help sell your product, app, or ideas. Engaging an SEO specialist can be crucial to natural search success, but there are dozens of factors to consider and each can have a significant impact on the overall […]

30
May

Are You Following The Money? The 5-Part Sales Funnel That Leads to More Business Revenue

Over the course of the last couple of years, I’ve been focusing heavily on systematizing the different offerings in my sales funnel. Rather than focusing on the quick money I could make from a person, I started focusing on what business experts call “long money.” What is “long money”? Long money refers to the lifecycle […]

30
May

Ever Seen a 404 Page? And Why You Should Configure Them.

If you regularly surf the web, you’ll have definitely seen the phrase “Not Found. The requested URL /xyz.htm was not found on this server,” a few times. This is the standard text displayed when a server can’t find a particular URL. 404 error pages are the result when a server cannot access the desired URL […]

30
May

Linkedin Lead Digital Marketing Tricks 5 Ways Your Linkedin Profile Can Become A Lead Generator.

Launched in 2003, LinkedIn has certainly positioned itself as the #1 professional networking site. After being acquired by Microsoft in 2017, LinkedIn released its data in April claiming 500 million users. With these huge number of users, it’s no surprise that most business people find themselves on LinkedIn. Wondering how you can stand out from […]